Exciting news

Press Release Source: iNetwork

'iNetwork' to Launch as First Digital General
Entertainment Channel For Youth Targeting Women 18-24
Wednesday June 4, 7:55 pm ET
1st Quarter 2004 Launch on Digital Cable/Satellite a
First

CAMARILLO, Calif., June 4 /PRNewswire/ -- "iNetwork,"
the first general entertainment channel for youth
targeting young women 18-24, is set to launch in 1st
Quarter 2004, it was announced today by David
Armstrong, president of iNetwork.

With a combination of original programming, movies,
and popular series, iNetwork will create a strong,
simple and clearly understood position that addresses
and appeals to the core audience of women 18-24.
Advertisers seek this demographic in part because it
is one of the highest users of new technology.
Designed for an audience underserved by traditional
cable networks, iNetwork's programming concept will
encourage additional digital set-tops in the home,
providing the operator a broader platform for
launching new services.

iNetwork is creating a community in which its Internet
web site -- iSite.tv -- plays a significant role.
iSite.tv launches in mid-June, 2003 and will establish
an active community prior to iNetwork's launch.

"iNetwork recognizes that our core audience seeks
community with its peers," according to Armstrong. "We
will build identity and loyalty with our audience
through the website, by originating shows in local
markets, and providing co-promotional activities to
benefit cable operators and advertisers."

The CEO of iEntertainment, parent company of iNetwork,
is John J. Lee, Jr., the author of The Producer's
Business Handbook and CEO of Entertainment Business
Group, a consulting firm specializing in the financing
and global distribution needs of its independent
producers and other media clients.

"This segment of the market cries out for programs
that are challenging, exciting, and alive," says Lee.
"iNetwork will be edgy enough to provide a stimulating
environment that appeals to more than the lowest
common denominator."

"Cable and satellite networks that appeal to youth
have pushed the boundaries of Standards & Practices in
an effort to draw bigger audiences," adds Lee.
"iNetwork's environment delivers youth their first
live national community. By enabling American youth
with resources and communication power, they will
receive a cable television network and programming
with which they will substantially redefine reality
programming and audience connectivity. We then
anticipate an expanded vision and interactivity in
their lives with both their peer groups and the world
at large."

iNetwork anticipates reaching 10 million homes within
its first year on cable and satellite.

"We're fortunate in the current environment to have
capital for start-up. It's helped in providing
research, the acquisition of programming, creation of
original programming, and the development of our
network identification" adds Armstrong. "We're
optimistic about the cable and satellite business and
the industry in general."

David Armstrong takes the helm of iNetwork following a
three year stint as senior vice president of
International Television Distribution for MGM
Worldwide Television Group. No stranger to the world
of television start-ups, he previously created Vestron
Television, Vestron's domestic television division.
Armstrong was also instrumental in the overseas launch
of the Sci-Fi Channel for USA Networks International
as head of programming and acquisition.

iNetwork will be participating at this year's NCTA --
The National Show, June 8-11 in Chicago, Illinois.
"We're looking forward to meeting with cable and
satellite operators as well as program suppliers and
advertisers at this year's show," reports Armstrong.

iNetwork and iEntertainment corporate headquarters are
located in Camarillo, California.

For More Information Contact:
Doug Friedman
VP Corporate Communications
iNetwork
805-384-9800