I MISSED IT!

Conan O'Brien, on October 17th, mentioned his creation of Jub Jub and has asked Joe Buck, the announcer of the world series on FOX, to say it during his broadcast. If he does, Conan O'Brien has promised $1,000.00 to the charity of the announcers choice. On October 24, 2007, during Game 1 of the 2007 World Series, Buck calls side-line reporter Chris Myers, "our own little Jub-Jub."

via wiki